[strengths] [experience] [technical] [education] [additional]
To produce Web, video and print projects—creatively integrating brand identity, information architecture, graphic design, typography, audio and photography.
12+ years' combined freelance/corporate creative and general management experience.
Developed and executed a variety of creative marketing projects worth over US$1 million—spanning international markets, in multiple languages, for diverse products and services. Mastered every aspect of information, graphic and Web design along with video production. Able to recruit, train and supervise a staff of 12 and coordinate outside resources. Can provide production systems design. Creative solutions for design or business problems.
- Consistent on-time and under-budget delivery.
Extremely well-organized under heavy-deadline, high-stress situations. Includes all facets of creative communication from concept through production—corporate collateral, packaging, exhibits, signage, presentations, video projects and Web sites. Able to coordinate 20-120 ongoing projects and build morale while streamlining processes or troubleshooting hiccups in production.
Helped cut Fair, Isaac & Company's Corporate Marketing collateral/multimedia budget in half by designing and producing materials in-house. Able to create the appropriate aesthetic and emotional impact to best position a company or sell a service to the target audience. Committed to excellence while keeping costs in mind.
Extensive knowledge of corporate identity.
Design and implemention of corporate logo systems, including tactical design of co-branding standards. Initiate documentation, electronic templates and quality control of international usage of brand. Provide creative integration of all marketing communications media.
Corporate Internet Manager (1997 to present).
Fair, Isaac & Company San Rafael, California
Challenged to strategize content and architect functionality of new corporate Web site. Designed initial sitemap, wrote vision and plans, edited content, created graphics and launched www.fairisaac.com. Reviewed initial results with management, surveyed usage internally and externally, and coordinated next generation of design and content in under three months with start-up budget of $60k. After tabulating qualified leads generated from Web site usage, began project management of next iteration—fully database-driven Web site.
Creative Services/Brand Manager (1990 to 1997).
Fair, Isaac & Company San Rafael, California
Built Creative Services department and its core capabilities. Designed brand identity systems and templates; identified functions and needed equipment/software; hired and trained staff; designed database of 1000 presentations; organized on-line inventory system and remote electronic approvals; continued to adapt systems to needs of users while increasing speed and quality of output.
- Developed and produced the corporate identity and branding system—designed new logo treatments, print standards and documentation. Designed and produced all corporate collateral from concept through print. Formatted brochures, newsletters, presentations and developed on-line templates in universal software.
Provided instructions for remote use and trained international users on-line.
- Developed theme and graphics for corporate conferences. Produced packaging, promo, ads, signage, slides, videos. Assumed responsibility for design of annual reports. Slashed budget in half.
- Directed multiple creative marketing projects and product roll-outs, including new logos, brands, software icons, packaging, advertising, collateral, sales and training presentations, direct mail, T-shirts and other paraphernalia.
Graphic Design/Art Direction (Pittsburgh 1982 to 1990).
Tucker Designs San Francisco, Los Angeles
Provided services in corporate identity and branding. Designed logo systems and acquired a solid track record of revenue-building for clients. Implemented strategies to help small businesses achieve more profitable visibility in the marketplace.
BFA: Fine Arts. Carnegie-Mellon University—Pittsburgh, Pennsylvania
Corporate Identity. UCLA—Design & Advertising Los Angeles, California
Video/Digital. Bay Area Video Coalition—San Francisco, California
Strategic Leadership. Currently pursuing MBA at Dominican College
Various certificate courses and professional seminars on management, organization, communication, design and multimedia over the past 9 years. Ongoing attendence at Internet conferences and classes in design/software. Corporate Image Conference, New York 1996. Internet World, New York 1997, Seybold, SF 1998.
Mac & PC: Microsoft Office 97 (Word, Excel, PowerPoint)
Net Objects Fusion
Assisted Aaron Burns Typographers on a Buckminster Fuller project during college break.
Studied scriptwriting with Syd Field. Researched and wrote five screenplays.
Space planned /interior designed. Provided international room naming system and matching art.
Directed staff of 30 at the Centre of the Arts, SF. Taught graphic design and typography.
Won jitterbug contest on American Bandstand.
Did the "The Truck" with James Brown at Fillmore East.
Samples, references, video reel available upon request.
jan morgan tucker @ 4 1 5 . 4 8 8 . 4 4 8 4